Born This Way instantly conceals skin imperfections and eliminates the appearance of dark circles, fine lines and wrinkles. Enjoy full sheer coverage and a natural look that will make them think you were born this way :the components This multi-tasking, hydrating concealer with its buildable formula covers, smoothes and sculpts skin with a natural look. It features a formula infused with coconut water, alpine rose and hyaluronic acid, which are beneficial ingredients for the skin that come together for a weightless formula that does not clump or show annoying lines when applied to the skin, to obtain perfect skin with a natural appearance that suggests to everyone that you were born this way.